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This Workbook was designed to work along with the business modeling strategies (BMS) guide and is the key workbook for the Business Modeling Strategies Processes. Whether you are attending a seminar, getting some one-on-one coaching or working through the BMS guide on your own this workbook was designed for you.
181 Questions that covers all aspects of the BMS Philosophy
From the moment we are born we become experts of modeling and mimicking. It is a natural process that has been followed for as long as we humans have been around. Imagine a world without language; it would have to be built on the principles of modeling, what we see, what we experience, and what grabs our attention. BMS has developed its modeling strategies to reflect and work seamlessly with our natural ability to notice what “looks the best” and to pay attention to what attracts us ahead of all other things.
Psych yourself up and get ready for this life changing adventure. To create a business model of your own; in-order to do this you must first believe in your own worth. You have an intrinsic value that is possessed by no one else. (BMS) is here to help you tap into it.
BMS has a saying that it stands by (without marketing you have no business). The most important skill that all successful business owners share-in is marketing. In-order to have a successful business you must know your market. You need to know who your customers and clients will be and how to reach them. BMS walks you through that business modeling process then guides you through the process of developing a marketing and advertising strategy of your own.
You need to develop a marketing approach that is targeted towards specific customers. Having an online presence is crucial in today’s business world. You need to work the social media sites, have a web-site and promote your business regularly through these venues. The one that gets the most attention gets the business. A well planned out marketing strategy is a must.
When considering your products/services and developing a plan to target your potential market (developing a marketing strategy) think in line with:
Money isn’t free what does that mean? Well in Business a person needs some kind of exchange for money, either services or goods. Everyone needs money you just need people to want and need your products and services. Once you find the need for your products and services you will have to figure out how you are going to charge for those products and/or services. We will go into detail on this in the sections to come. Let’s consider where we are at financially.
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